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Randy VanDalsen, The Buske Group, community media consulting

 

Randy VanDalsen has one of the longest and most successful records of PEG management in the United States. He has been directly involved in the myriad of issues faced by PEG operations on the local, regional and national levels. With over 20 years of hands-on management experience in the PEG field, VanDalsen brings a unique perspective to such issues as organizational start-up concerns, facility design, policy formation, staff and volunteer development, outreach and promotion, etc.


As a partner in The Buske Group since 1991, he has had extensive experience in the preparation of focus group, telephone, and online survey research materials; analysis of the responses to such surveys; conducting performance evaluations of PEG centers; and the preparation of detailed written reports of findings and recommendations.


Prior to joining The Buske Group, VanDalsen was hired in 1985 as the initial Executive Director of Access Sacramento, now widely recognized as one of the nation's leading Public Access operations. During his six-and-a-half years there, Access Sacramento and its programming received 45 nominations as finalists and 23 First Place awards in national and regional competitions, including the prestigious "Overall Excellence in Public Access" award from the Hometown Video Festival in 1989 and 1991, and the first "Overall Commitment to Local Cable Programming" award from the Western Access Video Excellence awards competition in 1991.


Before his employment with Access Sacramento, VanDalsen gained a valuable national perspective on the NFLCP staff as Director of Membership Services and Finance from 1983 - 1985. He served as a member of the NFLCP Board of Directors for three years, Treasurer for one year, Central States Regional Coordinator for one year, and a member of the original By-Laws Committee in 1978. He has been a speaker at many NFLCP/Alliance for Community Media National Conventions to date and at conferences of six different NFLCP/Alliance regions.


VanDalsen received a Master’s Degree in Telecommunications from Michigan State University, where he received that department’s “Outstanding Student Award” in 1974. 


VanDalsen began his career in the PEG access field at Michigan State where he held cable-related staff positions with the University in 1973 and United Cable Television of Mid-Michigan in 1974. VanDalsen was promoted to Public Access Coordinator in East Lansing by United Cable in 1975, and developed that operation to one of national recognition. East Lansing was selected as the site of the NFLCP National Convention in 1980, and its Public Access facility received the NFLCP's first "Community Communication Award" in 1982.


In 2005, VanDalsen received the Brian Wilson Memorial Award for Outstanding PEG Mentorship from the Western Region of the Alliance for Community Media. 


In 2009, he was honored as the recipient of the Dirk Koning-George Stoney Award for Humanistic Communication from the national Alliance for Community Media.